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Ancora ANCORA: Gucci Sabato de Sarno conferma il nuovo corso del brand

Milan, January 12, 2024 – Four months after its debut, the new era of Gucci under Sabato de Sarno has officially kicked off with the unveiling of the men’s winter collection. Following in the footsteps of the women’s wardrobe presented in September, this showcase carries a touch of minimalism and heritage.

Outerwear takes the spotlight in this collection, featuring long coats, double-breasted blazers, and leather jackets, both short and long. Knitwear and denim are adorned with Swarovski crystals, creating a captivating contrast between the precision of the lines and the exuberance of the details.

Sabato de Sarno’s tailoring expertise is evident through fine and impeccable craftsmanship, showcasing clean lines and attention-grabbing details. Gucci’s iconic accessories have been reimagined with a modern twist, including the horsebit loafer and the Jackie bag, now presented in an oversized version in the distinctive “Ancora red” color. This intense and vibrant shade takes center stage, injecting energy and vitality into the outfits.

The runway show further solidifies Sabato de Sarno’s clear stylistic direction, bringing Gucci back to its roots with a timeless elegance enriched by a touch of eccentricity.

The critical reception has been positive, praising the elegance and sophistication of the presented pieces. Vogue magazine has defined the collection as “a celebration of classic elegance with a touch of contemporaneity.” On the other hand, the Italian daily Il Sole 24 Ore described the runway show as “a clear affirmation of Sabato de Sarno’s style, aiming for timeless elegance.”

Gucci’s vision under the guidance of Sabato de Sarno is proving to be a harmonious blend of the past and present, strengthening the brand’s position in the fashion landscape with a distinctive and timeless style.

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